Where at the end of the first quarter gloomy messages dominated the fashion and shoe industry, the figures for the first half of the year give a brighter picture. At the end of the first six months, shoe retailers saw total sales increase by 2.4 percent, with fashion retailers this percentage was 0.7 percent, according to sector organization INretail.
In the fashion industry, sales fell by 2.6 percent in the first quarter, and turnover in the shoe sector fell by 9 percent. The first months of sales were rectified in the first half of the year by the sunny months of the second quarter. The month of April turned out to be the best sales month in the first half of the year and compensated in turn for the months of May and June. Due to the high temperatures in May there was also more demand for ‘high-summer articles’, which also had an effect on turnover, according to INretail. The fashion industry posted a turnover increase of 2.6 percent in the second quarter, and shoe retailers came to 7.5 percent.
In the first half of the year, the sports retail market fell by 3.3 percent. This turnover was down 8.2 percent in the second quarter. In the second quarter, 19.1 percent more revenue was booked online with the sale of fashion. Sales of shoes in e-commerce rose by 22.4 percent. In total, online and offline, sales of baby and children’s fashion increased by 5.1 percent in the second quarter. A 3.5 percent increase in women’s fashion was sold and men’s fashion posted a 1.7 percent revenue increase in the second quarter. Underwear and leg fashion remained almost the same. In the shoe industry, the children’s segment saw the largest percentage growth, 12.6 percent. Ladies’ and men’s shoes were sold 7.8 and 1.8 percent more in the second quarter.